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I write about how we design, build, and make decisions in the physical world — a field where success depends on navigating risk, timing, and tradeoffs.

Altavista as deep tech?

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Mr. Flaherty conceived of the idea of indexing the World Wide Web as a way of demonstrating the power of a new line of Digital Equipment computers while he was on a brief business trip to Italy with his wife during the spring of 1995, she said.

After returning to Palo Alto, where he was a research scientist for Digital Equipment, he discussed the idea at a series of staff meetings with Louis Monier and Joella Paquette, two other Digital employees. Mr. Monier went on to become the technical leader of the project.

Altavista was developed not to solve a customer-facing pain point but to demonstrate the power of a new line of computers.

Founder of Altavista from Grand Rapids, Michigan Minnesota