Polar Rose had a service that allows users to name people in their photos on photo sharing sites like Flickr and 23hq.com using their Facebook contacts. Using their facial recognition Polar Rose applied auto-tagging for users. The service was discontinued on 6 September 2010[1] only to be purchased two weeks later by Apple Inc. for approximately $29 million.[2]

The Polar Rose website and related add-ons for Firefox and Internet Explorer allowed users to put names to the faces of people whose photographs appear on the web, and to then find other pictures of the same individuals; however, as of May 20, 2009, use of the plugins was discontinued in favor of a purely web-based interface.[3]

Search Wikia featured integration with Polar Rose.[4]

Polar Rose founder Jan Erik Solem was company CTO while Danish serial entrepreneur Nikolaj Nyholm is CEO.