{"id":1159,"date":"2014-01-27T01:49:32","date_gmt":"2014-01-27T01:49:32","guid":{"rendered":"https:\/\/www.ashwinl.com\/ideas\/what-do-toyota-and-mercedes-see-in-tesla-a-bit-of\/"},"modified":"2014-01-27T01:49:32","modified_gmt":"2014-01-27T01:49:32","slug":"what-do-toyota-and-mercedes-see-in-tesla-a-bit-of","status":"publish","type":"post","link":"https:\/\/www.ashwinl.com\/ideas\/what-do-toyota-and-mercedes-see-in-tesla-a-bit-of\/","title":{"rendered":"What Do Toyota And Mercedes See In Tesla? A Bit Of Themselves – Forbes"},"content":{"rendered":"

What Do Toyota And Mercedes See In Tesla? A Bit Of Themselves – Forbes<\/a><\/p>\n

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Nevertheless, Kroeger said Tesla has a different perspective that is beneficial to the old hands at Daimler. \u201c With us being in business for more than 125 years, we tend to think sometimes we know it all. Sometimes we don\u2019t see solutions even when they are around us. Tesla has a more open approach to technological issues. It\u2019s fun to work with them.\u201d<\/p>\n

Toyota agreed, and was especially interested to learn how to be nimble like Tesla.<\/p>\n

\u201cThis is a gut check for us,\u201d said Sheldon Brown, executive project manager for the Rav4 EV. \u201cWe said to ourselves, \u2018Look at how Tesla is getting to market so quickly. They seem to be inventive and cutting edge. Are we too engrossed in our own culture?\u2019 \u201d<\/p>\n

As Toyota and Tesla began collaborating, they discovered they had very different approaches to vehicle development. \u201cWe are very pragmatic,\u201d said Brown. \u201cWe get a lot of standards and specifications, then we build a prototype and test it. Tesla is a lot different. They get the standards and specifications set, and then change it on the fly. They spend more time in the validation phase. We spend more time in up-front planning.\u201d<\/p>\n

For example, Toyota ordinarily spends months writing software code for a vehicle before testing a prototype. \u201cIn this case, we were building logic as we went,\u201d explained Brown. The first prototypes were structurally representative for early crash-testing, but they weren\u2019t operational. \u201cWe were developing as we went.\u201d It was more labor intensive to do it that way, Brown said, but they finished writing the code in just three weeks.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

What Do Toyota And Mercedes See In Tesla? A Bit Of Themselves – Forbes Nevertheless, Kroeger said Tesla has a different perspective that is beneficial to the old hands at Daimler. \u201c With us being in business for more than 125 years, we tend to think sometimes we know it all. Sometimes we don\u2019t see […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1159","post","type-post","status-publish","format-link","hentry","category-uncategorized","post_format-post-format-link"],"_links":{"self":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":0,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}