{"id":1525,"date":"2009-01-26T13:27:19","date_gmt":"2009-01-26T13:27:19","guid":{"rendered":"https:\/\/www.ashwinl.com\/ideas\/malcolm-gladwell-presentations-from-gain-2008\/"},"modified":"2009-01-26T13:27:19","modified_gmt":"2009-01-26T13:27:19","slug":"malcolm-gladwell-presentations-from-gain-2008","status":"publish","type":"post","link":"https:\/\/www.ashwinl.com\/ideas\/malcolm-gladwell-presentations-from-gain-2008\/","title":{"rendered":"Malcolm Gladwell: Presentations from Gain 2008: Gain: AIGA Business and Design Conference 2008: Events: AIGA"},"content":{"rendered":"

Malcolm Gladwell: Presentations from Gain 2008: Gain: AIGA Business and Design Conference 2008: Events: AIGA<\/a><\/p>\n

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The most important episode in the\u00a0history of the Beatles is what happens to them in the late ‘50s and early ’60s when, for some\u00a0totally random reason, they are just a garage band in Liverpool. They were invited to\u00a0Hamburg, Germany, to be the house band for a strip club and so they go to Hamburg and\u00a0they’re, you know, they’re barely old enough to have, like, work permits or whatever you\u00a0need, and they play in these strip clubs in Hamburg and they play seven days a week, eight\u00a0hours at a time, eight-hours sets for months on end, right? Can you imagine if you’re, you\u00a0know, if you’re forced – when they start off they are not a good band, they are a terrible\u00a0band, but they are forced by virtue of having to fill eight hours every night, night after night,\u00a0week after week, month after month, they are forced to master the popular-music repertoire,\u00a0forced to play together compellingly as a band, forced to be inventive, forced to compose\u00a0music, forced to become complete musicians. And by the time they leave Hamburg, their\u00a0apprenticeship is complete and they are finally at a level where they can start to explore\u00a0popular music in the genius way that they do. You know, by the time the Beatles come to\u00a0America in 1964 at the start of the British Invasion, they have played together live 1200\u00a0times. We could go down tonight, to the Lower East Side and stop in at every bar where some\u00a0promising young band is playing and I would submit to you, we would not find a single band\u00a0that has even played together live 400 times. Beatles are off the charts in terms of the\u00a0amount of time and energy they devote to their craft and that is a powerful and fundamental\u00a0reason for why they did as well as they do.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Malcolm Gladwell: Presentations from Gain 2008: Gain: AIGA Business and Design Conference 2008: Events: AIGA The most important episode in the\u00a0history of the Beatles is what happens to them in the late ‘50s and early ’60s when, for some\u00a0totally random reason, they are just a garage band in Liverpool. They were invited to\u00a0Hamburg, Germany, to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1525","post","type-post","status-publish","format-link","hentry","category-uncategorized","post_format-post-format-link"],"_links":{"self":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/comments?post=1525"}],"version-history":[{"count":0,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1525\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/media?parent=1525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/categories?post=1525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/tags?post=1525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}