{"id":1609,"date":"2008-08-18T16:09:33","date_gmt":"2008-08-18T16:09:33","guid":{"rendered":"https:\/\/www.ashwinl.com\/ideas\/learning-from-the-olympics\/"},"modified":"2008-08-18T16:09:33","modified_gmt":"2008-08-18T16:09:33","slug":"learning-from-the-olympics","status":"publish","type":"post","link":"https:\/\/www.ashwinl.com\/ideas\/learning-from-the-olympics\/","title":{"rendered":"Learning from the Olympics"},"content":{"rendered":"<p><a href='http:\/\/www.businessweek.com\/magazine\/content\/08_33\/b4096036820255.htm?campaign_id=rss_innovate'>Learning from the Olympics<\/a><\/p>\n<div class=\"link_description\">\n<p>From GE to Nestl\u00e9 to watchmaker Omega, companies use the Games to test-drive new ideas\u2014and strut their stuff<\/p>\n<p>&ldquo;The Olympics are an unparalleled marketing platform, and companies see innovation as a way to grab the public&rsquo;s attention. Speedo, for instance, got so much press at the 2004 Games in Athens for its full-body swimsuits\u2014which help swimmers glide through the water with less resistance\u2014that it decided not to spend a dime on advertising related to the Beijing Olympics.&rdquo;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learning from the Olympics From GE to Nestl\u00e9 to watchmaker Omega, companies use the Games to test-drive new ideas\u2014and strut their stuff &ldquo;The Olympics are an unparalleled marketing platform, and companies see innovation as a way to grab the public&rsquo;s attention. Speedo, for instance, got so much press at the 2004 Games in Athens for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1609","post","type-post","status-publish","format-link","hentry","category-uncategorized","post_format-post-format-link"],"_links":{"self":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/comments?post=1609"}],"version-history":[{"count":0,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/posts\/1609\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/media?parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/categories?post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ashwinl.com\/ideas\/wp-json\/wp\/v2\/tags?post=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}