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I write about how we design, build, and make decisions in the physical world — a field where success depends on navigating risk, timing, and tradeoffs.

https://twitter.com/mbrandolph/status/1646521722831798274?s=46&t=cwFJQPG3Ca5jZJvB_NTIBg

That it’s possible for a handful of people, with no prior experience in the video business, to take down a 6 billion dollar category leading company? Sure.