Andrew: You got to tell people how much you paid for that domain.

Mark: What would you guess?

Andrew: I know the number. You say it.

Mark: Okay. So it was for $50,000 and some token equity. It was a small business owner, Terry, who was a great and a fan of psychology. He had the domain since … what do you call? The dawn of the internet. And he had a company called Breakthrough Systems but he didn’t really need a domain that was that prominent. And he was interested in the funds for a different project. So we started a conversation and over three or four months he liked what we were doing. He initially wanted $100,000 for the domain. We said, you know, “Terry, there’s something not what we can do but we can do in the vicinity of $50,000 and we can do some equity so that if we win you win.” And eventually, we came to an agreement. We really was happy with it. It was a domain that, I think, fit our brand and signal to all of our stakeholders that we were a serious company.